Delivering a little festive cheer with The Palms
Christmas is a time for giving, for community and for spreading joy. We recently worked with The Palms Shopping Centre on a wonderful project to share this festive joy and cheer with their new neighbours at Prestons subdivision.
Communities are expanding and evolving all of the time in this ever changing city of ours.
With the recent progression of the Prestons subdivision in Shirley, the team at The Palms Shopping Centre wanted to take a minute to welcome their new neighbours to the community and to invite them down to the shopping centre. That’s where we came in. We were given absolute creative freedom to deliver a surprise to each resident that would really excite people and entice them to pop down to The Palms.
We developed the plan to deliver a branded helium balloon to each house, weighted down by a bespoke branded chocolate box containing a block of delicious Whittakers chocolate. Not only this but each box contained a unique ticket, entering residents into a draw for a selection of prizes including a trip for two to Fiji! All the residents of Prestons had to do was visit The Palms to check if their ticket was a winner.
The promotion was a huge success with over 50% of residents checking their ticket within the first two weeks of the month long promotion and a very high satisfaction rate amongst recipients with free chocolate and great prizes proving to be winners! It’s a win win!
Check out the video to see how it went.