Meet the Imagician – Paul Fairbairn
Paul Fairbairn is one of the founding directors of Imagic. By day he is a mild-mannered creative brand agency type - but when darkness falls, you’ll find him in the garage. And he ain’t tinkering with his car… unless it runs on beer.
Alcohol and advertising go together like Trump and a comb over. Some say it fuels the fires of creativity, others say it’s the medicinal balm that soothes a scorched adman’s brain. Our big Daddy bossman, Paul has found a way for it to do both. He bought an industry-grade beer brewing machine. And boy, are we happy he did that.
From hoppy IPAs to subtle amber ales, Paul (and now Dale) is brewing up a storm in the garage where the rain tastes like hops and hail has an ethanol edge to it. Things are getting creative in the brewmaster’s cave.
Paul has even brewed up a batch with subtle hints of Wai-iti hops, Riwaka and Nelson Sauvignon.
The Imagic fridge is often filled with a tasty bottle or two, and we even gave these away as a Xmas gift for clients a few years back. Now Paul has his own brewery brand, “One Dog Missing,” and as you’d expect the design is top notch - just like the tasty brown beverage it represents.
Next time you see Mr. Fairbairn senior, ask him if he has a cheeky stubby stashed away - if you’re a fan of crafty brew, you won't be disappointed. I should know, I insisted upon a six pack to drink while writing this article because you know, research and stuff. PS: I love you guys! I really do - I don’t say it enough! No, no, no, no, no, no, yeah yeah, I do - I really do, eh. zzzzzzzzzzzzzzzzzzzzzz.