Pockets of Awesome

We partnered with ChristchurchNZ to develop a surprise and delight campaign that was delivered over a four week period.

We engaged a costume designer to create 5 colourful long drape coats with branded pockets that were filled with prizes. Literally, “pockets filled with Awesome.” We employed 5 energetic young ambassadors, and pulled together a prize list of over 400 giveaways. Our design team created branded vouchers and envelopes to stuff in the pockets.

The imagic video department shot and edited two videos. We also engaged a chalk artist to brand the pavements around some local Pockets Of Awesome. We made 8 location trips from Sumner to Riccarton visiting local Pockets Of Awesome on Fridays and Saturdays over a 4 week period. Engaging with locals and challenging them pick our pockets.

The interactions were titivating and certainly raised a few eyebrows. The video content speaks for itself. The public were engaged with surprise, delight and plenty of laughter. We gave away 400 prizes over 4 weeks and to date, our videos have had 4600 views and Pockets Of Awesome’s Facebook Likes grew to over 11,000 with a post reach of over 14,000.