Lyttelton Lights

Branding,
Photography,
Packaging Design,
Design

Lyttelton Lights were seeking to grow from a home-based business model to a custom-fitted workshop. Part of this project was the introduction of a fresh brand. Their vision was to elevate their brand perception to gain market presence, increase sales and connect with more distributors.

Typography and colour were to be kept luxurious without being overstated with only a minor logo evolution required. A signature brand pattern and photography style guides were created.

A key element of this expansion was to develop premium packaging for their candles, which were sold unboxed. This packaging needed to align with a luxury product offering.

We worked closely with Lyttelton Lights to develop a substantial box with magnetic closing, which both protects the candle and brings a premium finish. All boxes are embossed with Lyttelton Lights signature pattern in an elegant gold foil, matching their 22ct gold screen printed candles, and finished with a matt laminate.

The brand position is working well, and Lyttelton Lights are continuing to grow. The packaging design was awarded Bronze at the 2017 Best Awards, which recognises excellence in the New Zealand design industry.

Lyttelton Lights

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