Custom software that runs businesses. The websites your customers buy from, the apps your team uses, the platforms your company depends on, all built in Christchurch over thirty years.
Built by us. Used every day.
Technology that
holds its weight
Good digital products are built from decisions, not features. What it needs to do. Who needs to use it. What can be cut before it stops working. We build websites, ecommerce platforms, custom software, and AI integrations the same way we build brands. From the thinking down. The result is technology that earns its place in someone's day and stays there.
01UX & UI
The thinking and the look. How the product feels to use, and how it looks while doing it. Research, wireframes, design systems, and the interface every user touches.
02AI Integration and Builds
AI baked into the workflow, not bolted on. Agents that take work off the team, custom builds that embed intelligence in the product, and infrastructure the business can actually depend on.
03Digital Products and Apps
The platforms and tools businesses run on. Customer apps, internal tools, and the products your company sells or sells through. Built to be used every day, not admired once.
04Websites
Where the brand becomes a sales channel. Designed to convert, built to be found, and structured so AI search can answer for you. The site that earns its keep.
05Ecommerce
The store, not just the site. Shopify, custom platforms, and the integrations that link catalogue, payment, and fulfilment. Built to sell.
06Web Development
The engineering layer. Custom CMS, complex integrations, and the back-end logic that lets a site do the job no template can. Built to last beyond the launch.
UX & UI
The thinking and the look. How the product feels to use, and how it looks while doing it. Research, wireframes, design systems, and the interface every user touches.
AI Integration and Builds
AI baked into the workflow, not bolted on. Agents that take work off the team, custom builds that embed intelligence in the product, and infrastructure the business can actually depend on.
Digital Products and Apps
The platforms and tools businesses run on. Customer apps, internal tools, and the products your company sells or sells through. Built to be used every day, not admired once.
Websites
Where the brand becomes a sales channel. Designed to convert, built to be found, and structured so AI search can answer for you. The site that earns its keep.
Ecommerce
The store, not just the site. Shopify, custom platforms, and the integrations that link catalogue, payment, and fulfilment. Built to sell.
Web Development
The engineering layer. Custom CMS, complex integrations, and the back-end logic that lets a site do the job no template can. Built to last beyond the launch.
Relevant Projects
What our client say
“We are thrilled with our new website and have received lots of positive feedback from our clients. The design is modern and user-friendly, and the new look for our website inspired us to refresh our whole brand. The development team ensured smooth functionality, seamless navigation, and an improved user experience, while the Craft CMS is intuitive and easy for our team to load new content onto the website.”
Mel Gurden
Marketing & Communications Manager, Te Pae
"We’ve had so much positive feedback from our new website, and we feel this is a game changer for us. The look and feel our franchisees love it, our clients love it - and it does go hand in hand with a new project range we have released. It’s so easy to use - people just rave about it"
Rachel
Marketing Manager, Platinum Homes
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GET IN TOUCHQUESTION
What does iMagic build?
How is AI built into the products you make?
Will the site or app be found in search and AI search?
How long does a custom build take?
How do we get started?
iMagic builds custom software, websites, ecommerce platforms, customer apps, internal tools, and AI agents. The work runs
from a single website through to the platform a whole business depends on. Thirty years building from Christchurch, with
engineering, UX, and AI baked into every project.
AI is baked into the workflow, not bolted on at the end. That means agents that take work off the team, custom AI builds that embed intelligence in the product, and infrastructure the business can actually depend on. iMagic is an AI-first agency. Every project is reviewed for where AI earns its place.
Yes. Every iMagic website is built to convert, built to be found in Google, and structured so AI search tools like ChatGPT, Perplexity, and Google AI Overviews can answer for the brand. SEO and AI search optimisation are part of the build, not an upsell afterwards.
A standard business website runs eight to twelve weeks. A custom platform or app runs sixteen to thirty weeks depending on scope. AI agents and integrations are scoped as discrete sprints. iMagic builds the schedule around the launch window, with buffer for testing and review built in from the start.
Send a brief, a wireframe, or a question. The first call is a thirty minute scoping conversation, no charge. From there, iMagic returns a technical brief with scope, schedule, and price within a week. Most builds open with a UX and discovery sprint that locks the architecture before any code is written.
What does iMagic build?
iMagic builds custom software, websites, ecommerce platforms, customer apps, internal tools, and AI agents. The work runs
from a single website through to the platform a whole business depends on. Thirty years building from Christchurch, with
engineering, UX, and AI baked into every project.
How is AI built into the products you make?
AI is baked into the workflow, not bolted on at the end. That means agents that take work off the team, custom AI builds that embed intelligence in the product, and infrastructure the business can actually depend on. iMagic is an AI-first agency. Every project is reviewed for where AI earns its place.
Will the site or app be found in search and AI search?
Yes. Every iMagic website is built to convert, built to be found in Google, and structured so AI search tools like ChatGPT, Perplexity, and Google AI Overviews can answer for the brand. SEO and AI search optimisation are part of the build, not an upsell afterwards.
How long does a custom build take?
A standard business website runs eight to twelve weeks. A custom platform or app runs sixteen to thirty weeks depending on scope. AI agents and integrations are scoped as discrete sprints. iMagic builds the schedule around the launch window, with buffer for testing and review built in from the start.
How do we get started?
Send a brief, a wireframe, or a question. The first call is a thirty minute scoping conversation, no charge. From there, iMagic returns a technical brief with scope, schedule, and price within a week. Most builds open with a UX and discovery sprint that locks the architecture before any code is written.
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