A logo is not a brand. A brand is what holds up when the product launches, the campaign runs, and the AI answers for you. That is the work iMagic has been making from Christchurch for thirty years. The Best Awards keep noticing.
You know our work
The foundations
of a lasting brand
A brand strategy is not a slogan. A brand identity is not a logo. Both are systems. We build them from the inside out, starting with the thinking that holds the brand together, then shaping every layer it shows up in. The name. The look. The voice. The architecture that lets it grow without losing itself. Done well, the brand still holds up thirty years later. That is the only test that matters.
01Brand Strategy
The thinking layer that sits above everything else. Who the brand is for, what it stands for, and why anyone should choose it over the next option.
02Brand Positioning
Where the brand sits in the market, and the single sentence that holds it there. Defendable, ownable and true.
03Naming
Digital landscapes shift rap Names for brands, products, and sub-brands. Strategic in origin, defendable in legal, and ownable in market. idly. We provide continuous monitoring of campaign performance, making regular adjustments to bids, keywords, and ad placements.
04Brand Identity Design
The look the brand wears. Logo, typography, colour, and the system that holds them together across every place the brand shows up.
05Brand Architecture
How a group of brands fit together. Parent, sub-brand, portfolio. The structure that lets a business grow without diluting any of the work.
06Tone of Voice
How the brand sounds in writing. Voice principles, vocabulary, and the lines that cannot be written. Built so any team member can stay in voice.
07Brand Discovery Workshops
The session that gets the brand out of the founders' heads and onto a shared page. Half a day or a day, structured, decisive.
Brand Strategy
The thinking layer that sits above everything else. Who the brand is for, what it stands for, and why anyone should choose it over the next option.
Brand Positioning
Where the brand sits in the market, and the single sentence that holds it there. Defendable, ownable and true.
Naming
Digital landscapes shift rap Names for brands, products, and sub-brands. Strategic in origin, defendable in legal, and ownable in market. idly. We provide continuous monitoring of campaign performance, making regular adjustments to bids, keywords, and ad placements.
Brand Identity Design
The look the brand wears. Logo, typography, colour, and the system that holds them together across every place the brand shows up.
Brand Architecture
How a group of brands fit together. Parent, sub-brand, portfolio. The structure that lets a business grow without diluting any of the work.
Tone of Voice
How the brand sounds in writing. Voice principles, vocabulary, and the lines that cannot be written. Built so any team member can stay in voice.
Brand Discovery Workshops
The session that gets the brand out of the founders' heads and onto a shared page. Half a day or a day, structured, decisive.
Relevant Projects
What our client say
“I wanted to thank you for the beautiful work that you have done on Chelsea. Everything has been to such a high standard and really impressive. I have really enjoyed working with you.”
Jo McClymont
Senior Brand Manager, Chelsea Sugar
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What is brand strategy?
What does an iMagic brand project include?
How long does a brand project take?
Do you work with clients outside Christchurch?
How do we get started?
Brand strategy is the thinking layer that sits above everything else a business does. It defines who the brand is for, what it stands for, and why anyone should choose it over the next option. iMagic has been doing this work from Christchurch for thirty years. The output is a brand that holds up when the product launches, the campaign runs, and the AI answers for you.
A complete brand build covers strategy, positioning, naming, identity design, brand architecture, tone of voice, and the discovery workshop that gets the brand out of the founders' heads. iMagic calls this Creative Intelligence. Creativity, technology, and strategy in the same hands. Some clients need the whole system. Some need one piece. The work is scoped to the brief, not to a fixed package.
A brand discovery workshop runs half a day or a full day. A positioning and identity project usually runs eight to twelve weeks. Naming, brand architecture, and tone of voice can run alongside or separately. iMagic builds the schedule around the launch date, not the other way around.
Yes. iMagic is based in Christchurch and works with clients across New Zealand and Australia. Most of the work runs by video after the discovery session, which can happen in person in Christchurch or remotely. Clients in Auckland, Wellington, Queenstown, and Sydney have all been served from the Christchurch studio.
Send a brief or a question to the iMagic team. The first call is a thirty minute scoping conversation, no charge. iMagic returns a proposal with scope, schedule, and price within a week. Most projects open with a brand discovery workshop. Everything that follows is shaped by what that session uncovers
What is brand strategy?
Brand strategy is the thinking layer that sits above everything else a business does. It defines who the brand is for, what it stands for, and why anyone should choose it over the next option. iMagic has been doing this work from Christchurch for thirty years. The output is a brand that holds up when the product launches, the campaign runs, and the AI answers for you.
What does an iMagic brand project include?
A complete brand build covers strategy, positioning, naming, identity design, brand architecture, tone of voice, and the discovery workshop that gets the brand out of the founders' heads. iMagic calls this Creative Intelligence. Creativity, technology, and strategy in the same hands. Some clients need the whole system. Some need one piece. The work is scoped to the brief, not to a fixed package.
How long does a brand project take?
A brand discovery workshop runs half a day or a full day. A positioning and identity project usually runs eight to twelve weeks. Naming, brand architecture, and tone of voice can run alongside or separately. iMagic builds the schedule around the launch date, not the other way around.
Do you work with clients outside Christchurch?
Yes. iMagic is based in Christchurch and works with clients across New Zealand and Australia. Most of the work runs by video after the discovery session, which can happen in person in Christchurch or remotely. Clients in Auckland, Wellington, Queenstown, and Sydney have all been served from the Christchurch studio.
How do we get started?
Send a brief or a question to the iMagic team. The first call is a thirty minute scoping conversation, no charge. iMagic returns a proposal with scope, schedule, and price within a week. Most projects open with a brand discovery workshop. Everything that follows is shaped by what that session uncovers
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