Taylor Pass Honey
The team at Taylor Pass Honey have created a bold new personality and strategy, intended to reinvigorate their brand with a unique Southern flavour and elevate their offering above others in the marketplace. Their challenge was to find a digital agency who could take this new story and make it work online.
The new brand narrative is heavily image focussed. The Taylor Pass Honey team commissioned us to create a thorough brief for creating video and still images. Our over-arching mandate to the video production team and photographer was to reinforce the new brand pillars of natural, premium and Southern. The Imagic web team embraced this image resource and brought it to life on the new website while paying close attention to usability and quick loading time.