Foot Science International developed the original medical orthotics, Formthotics™. Their story is technical, and their primary audience is time-poor professionals who need detail delivered with economy and accuracy.
Their brand story needed to be refocused to provide clear differentiation between their medical professional audience and their consumer audience.
Imagic worked with the Foot Science marketing team, translating their compelling story into a new brand framework and shaped engaging stories for print, web and video. We developed a dynamic web presence for them, gave their logo suite and branding a vibrant refresh and we took their trade show collateral to the previously untrodden territory.