The Palms Totes Campaign
The Palms Shopping Centre was looking for a Gift With Purchase promotion to increase foot traffic. When they approached our creative team with a brief that included: connecting with the recent ban of single-use plastic bags, we said, ‘TOTES!’
By profiling four shopper personality types, the creative team designed a reusable cotton tote bag to suit each one. There was the green crusader, the last minuter, the retail therapist, and the avid bargain hunter.
Sold out weeks 2 and 3
Total sales for that month increased by 7.2%