The artwork for this theme revolves around four ‘faces of the Festival’. These faces are not models; they are real, local people from different walks of life.
With an array of posters, advertisements, fence hoardings, billboards, directional and venue signage, flyers and a 64-page programme, it was vital to have tight brand and signage guidelines that gave a cohesive look to the entire project.
Ticketed attendance was up almost 100% from 36,272 in 2013 to 70,000 in 2015. With numbers significantly increased from previous years, the Festival was a big success.