We took their team on an all-day “in your face” adventure at a local photography studio where we hit them repeatedly with high-pressure air and photographed it. These images became the heart of the entire brand refresh and resulting collateral. Every new piece of brand work now has that “in your face” feeling.
Being brutally single-minded with our messaging has paid off. Adgraphix tell us that much like the tag line to their campaign, the new work has had MAXIMUM IMPACT.