The Champion Centre provides multi-disciplinary early intervention services to infants and young children with significant disabilities, and their families, in Canterbury. They contacted us about doing a sponsored piece for their gala fundraiser. Crafting a compelling video that told their story.
This video story needed to have a life beyond the gala to bring insight to a wider audience and had to cover two-story layers or streams.
Emotional/empathetic - interviews with the parents. To land the gala event’s purpose, speak to the strength of the parents in attendance, and also reiterate to donors how much their contributions matter.
Functional/systematic - cover what the centre does in terms of service, the types of therapies offered, the number of people and families they help - to give context as to why the funding is needed.