Te Pae Convention Centre. A World-Class Website for a World-Class Venue

Objectives

To achieve Te Pae Christchurch's vision for a world-class online presence, we set out to:

• Increase visibility: Boost the brand's online presence and attract more visitors to the website.

• Generate leads: Drive inquiries and engagement from event planners, delegates, and other key audiences.

• Enhance user experience: Make the site more functional, accessible, and engaging for all users.

• Showcase offerings: Present the venue's services, spaces, and key information in a clear and compelling way.

• Build credibility: Position the brand as professional and trustworthy through high-quality design and content.

• Streamline operations: Introduce features like online booking requests to improve efficiency and reduce manual workload for the Te Pae team.
   

We kicked things off with a deep dive into Te Pae Christchurch's world. We wanted to understand their challenges, goals, and most importantly, their audiences. From there, in partnership with the Te Pae marketing team, we crafted a strategy.

What We Did

• A subtle brand refresh: Modernising their online presence with updated colours and fonts for a contemporary feel.

• Intuitive information architecture: Reorganising the sitemap to create a seamless user journey for each target audience.

• User-centric design: Prioritising usability and accessibility with a responsive design that looked stunning on every device.

• Engaging storytelling: Weaving compelling narratives and visuals to showcase the venue's unique spaces and offerings.

Our Approach

• Brand discovery: We delved deep into Te Pae Christchurch's brand identity, analysing their existing brand positioning, visual identity, and messaging to identify areas for improvement and ensure the new website truly reflected their world-class status.

• Audience research: To understand the needs and behaviours of their diverse target audiences, we conducted thorough research through online surveys and analysis of user data from their existing website. This ensured the new site catered to the unique needs of each audience segment.

• Information architecture: We reimagined the website's structure and navigation, creating an intuitive and user-friendly experience. This involved reorganising the sitemap, developing clear pathways for each target audience, and ensuring easy access to key information.

• Design and usability: We designed a visually stunning and user-friendly interface, prioritising accessibility and responsiveness. This involved creating a modern and engaging design, ensuring the website functioned flawlessly across all devices, and incorporating user feedback throughout the design process.

The Result

The new Te Pae Christchurch website is a digital masterpiece that:

• Increases visibility: Attracts a wider audience of event planners and potential delegates.

• Generates leads: Drives inquiries and engagement from target audiences.

• Enhances user experience: Makes it easier for users to find the information they need and book events.

• Showcases the venue's offerings: Presents services and key information in a clear, compelling way.

• Builds credibility: Positions Te Pae Christchurch as a professional and trustworthy brand.

By combining strategic planning, user-centred design, and engaging content, we helped Te Pae Christchurch achieve a website that truly reflects their world-class status and attracts a global audience.