It’s not often you have a client sit down with you at a brand discovery meeting and say, “I make the best (product) in the world. Can you help me sell them? The problem for David Mazzarella, founder of Skilogik, was he found himself trapped inside the ski industry. “I witnessed the mass production of skis without soul. I knew we could do better, much better.”
So, he found a remote island of the coast of China and there he set up his dream ski production facility. The best people using the best materials and employing the best technology to make the best skis. Within months of them going to market in 2010, they started winning awards. Which awards? All of them.