Red Bus Hero

Red Bus

  • Branding,
  • Web Design,
  • Web Development,
  • Photography,
  • Livery,
  • Search Marketing

Red Bus is a Christchurch-based public transport provider with a passion for innovation. They partnered with Imagic to refresh their existing brand, overhaul the company’s website, and help launch a new fleet of electric buses.

While public transport is inherently good for our city, operating a large fleet of diesel powered vehicles is less so. Red Bus are moving toward a better city by instating new renewable energy alternatives into their fleet. They are excited about this new initiative, and they want to share this positive energy with the people of Christchurch.

We began with a thorough brand discovery session, which involved team members from various parts of Red Bus’s organisational structure. It became clear that theirs is a team fuelled by a passion for progress.

At the core of their new brand would be a subtle shift from the literal mechanics of the business towards the innovative potential of public transport. In short, moving forward, all collateral would speak to public transport being a positive force for environmental improvement.

At the heart of their brand refresh is a new website, built from the ground up by the Imagic web development team. Vibrant photography coalesces with intuitive interactivity to create a user experience that gets the user from A to B in no time, much like the business it promotes.

The key messaging of which, was written in concert with the assets to launch the fleet of new electric buses. Here, two dynamic messaging streams are at play. One that speaks to the company’s innovative ethos, and the other that encourages leads to convert to customers. All components finely tuned and moving toward a common goal.

The collateral mix features a range of content across multiple media platforms. The most prominent of which, is a series of videos featuring Canterbury’s Crusaders. Filmed on the new buses, we talked with them about their attitudes towards personal health as well as the health of our city.

The new brand is attracting attention all over the city. The electric buses are being heralded as a first for our region, and Red Bus is gaining more media attention and customer traction than previously. We are very excited about getting on board with a partner that is a force for change in our city.

+16% Website users.

+25% Pages viewed.

+50% Time spent.

(Figures recorded June 2019 - July 2019)