Christchurch’s iconic urgent surgery required a refresh of its identity to fall in line with the recently refreshed Pegasus Health brand. The brief was simple: a crisp, modern design that would stand the test of time. Consideration was given to legibility, signage, stationery and digital usage.
The design team cleverly embedded the iconic medical first aid symbol into the custom typography. Identity guidelines were developed to provide consistent usage through a wide range of internal and external communications.