The Harcourts digital campaign consists of search, display, video and Facebook marketing. We also created a website, with SEO at the forefront of our design, to house an array of articles, videos, contact details, and market news. Much of which became landing pages for our multi-channel digital strategy that targeted prospective sellers at various touchpoints across their day.
From August 2017 to May 2019
1,400+ average weekly website users. (Before we stepped in, 27 weekly users).
23,000+ unique users in our target demographic reached by brand awareness display adverts in a typical week.
908% increase in organic traffic compared to year-on-year.
2,000+ ‘Find Your Local Office’ form completions every month - this was defined by Harcourts as an important business objective.
31.4% Video view rate. From 957K videos impressions.
7,400+ Users visiting 4+ pages.