Adapt - new SKUs
ANZCO had identified an opportunity to launch three new SKUs in the pet treat sector. After a rigorous pitch involving three agencies, Imagic was chosen to be the new brand guardian.
We were selected because of our strength in the digital realm as this product’s launch was to be driven through website, search, social and other online marketing. The briefing was dense, and the ANZCO brand guidelines rigorous with so many other quality SKUs already in play.
However, after much work we distilled our brief down to: ‘We want them to think that Great Nature is premium, natural, fun and adventurous. We want customers to feel connected with the brand and to engage on social media… and buy our products, of course!’