![Formthotics branding Hero](/assets/imager/images/work/formthotics-branding/1644/Formthotics-branding-Hero_f65bcf76a42adcd4207d172f05cb287d.jpg 1784w)
Formthotics branding
Formthotics™ is a true New Zealand success story, built over nearly 30 years of world-leading podiatry innovation. It was time to create some brand assets that would help their global distribution network produce material that engaged directly with the end-user.
Imagic developed the style and managed the photography of these hero images to showcase the target audience getting the most out of their chosen activity. Final imagery was deployed across packaging, the website and to the distribution network for retail and marketing.
![Formthotics branding 04](/assets/imager/images/work/formthotics-branding/gallery/1645/Formthotics-branding-04_f65bcf76a42adcd4207d172f05cb287d.jpg 1784w)
![Formthotics branding 01](/assets/imager/images/work/formthotics-branding/gallery/1646/Formthotics-branding-01_f65bcf76a42adcd4207d172f05cb287d.jpg 1784w)
![Formthotics branding 02](/assets/imager/images/work/formthotics-branding/gallery/1647/Formthotics-branding-02_d174014039787321eb6d05a2e534af45.jpg 892w)
![Formthotics branding 03](/assets/imager/images/work/formthotics-branding/gallery/1648/Formthotics-branding-03_d174014039787321eb6d05a2e534af45.jpg 892w)
![Formthotics branding 05](/assets/imager/images/work/formthotics-branding/gallery/1650/Formthotics-branding-05_f65bcf76a42adcd4207d172f05cb287d.jpg 1784w)