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Faringdon. Discover the true value of community

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Faringdon, by Hughes Developments, is well known in the Canterbury market and beyond as a lifestyle-focused residential development close to Christchurch. During our 15-plus-year partnership with Faringdon, Imagic has supported their marketing needs through recessions, housing booms, and huge expansions, evolving to become a desirable suburb loved by young families, retirees, and investors alike.

To support their broad marketing needs, Faringdon sought a creative partner capable of translating their ever-growing portfolio into compelling narratives across digital, print, web, and out-of-home platforms. With the aim of enhancing their online presence, elevating their brand perception, and, of course, growing their customer base, Faringdon required their agency to be bold, agile, and thorough in their role as strategic creative partner.

Over the years, Imagic has embarked on a journey alongside the Hughes Developments team to develop the brand story and enhance their marketing ecosystem. Leveraging our expertise across the wider marketing landscape, we have collaborated together to deliver tailored solutions that align with the ever-changing market and their expanding product offerings.

Web & digital:

Recognising the pivotal role of an elevated and comprehensive digital presence, Imagic has recently revitalised the Faringdon website, ensuring a seamless, intuitive user experience for the property buyer. The compelling visuals and engaging content showcase Faringdon as a desirable, community focused offering, showing its suitability for the buyers needs. The user-friendly interface then makes finding the key product information simple and straightforward, enabling the journey to conversion. Added well thought out additions, such as our interactive sections map, take the website to the next level. This energised digital hub serves as a great starting point for prospective buyers, providing an immersive, informative glimpse into Faringdon and the lifestyle on offer.

In order to reach prospective buyers, as well as communicate Faringdon’s ethos to the wider community, Imagic has implemented a multifaceted digital marketing strategy to amplify Faringdon’s online visibility and drive traffic to their website. Levering a mix of PPC Search and Display with a considered social strategy, we have focused on building engagement and relevant reach to drive and capture high quality leads, ensuring maximum impact and ROI.

Print collateral:

To support digital initiatives and to provide potential customers with tangible sales material, Imagic have built a comprehensive suite of brand and sale collateral for their customers as part of the consideration process. From general information brochures, through to comprehensive sales collateral, signage and promotional materials, Imagic have considered every minute aspect of the printed marketing suite. From the engaging imagery captured by our creative team, through to the carefully selected paper stock, every aspect of Faringdon’s printed collateral reflects their commitment to quality in everything they do.

The outcome of a successful partnership:

Imagic’s partnership with Faringdon exemplifies the power of collaboration and synergy between an ambitious property developer and an agency that strives to get the best results. By leveraging our wealth of expertise and enthusiasm for our client, we have helped Faringdon build a narrative of excellence in the residential development market and have created an impactful brand story that forges deeper connections with prospective buyers.

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Sector
Public Sector
Expertise
Website Design, Digital Marketing, Brand Strategy, Digital Strategy, Video Production, Photography, Website Development, Brand Identity
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