We took their vast web resource and simplified the framework so that they could focus on being experts; producing clever, concise content and delivering it cleanly through the website.
This added another layer of complexity to the copy and design architecture. We strived to find a balance between content and clean design to let the breadth of knowledge shine through while being wrapped in their bicultural brand.
The new brand and website help a big team deliver cohesive and interactive content as if they are using one thought process. Those who interact with the site and connect with the brand feel a personal connection like they are interfacing with real people.