ryan r case study 1

Ryan Recruitment website redesign

Web Design, Web Development, Copywriting, Brand Development, Photography

Ryan Recruitment was heading into their 30th year in business in Canterbury, as the largest independent recruitment agency in the South Island, and they partnered with us, their new digital brand agency, to create a new website to help reflect this.

The Opportunity

As we worked through our discovery phase with the Ryan team we learnt that industry had moved on and the Ryan brand needed to evolve to better reflect the online dynamism, friendly team and to position Ryan as a modern recruitment partner.

The Solution

We started with a brand discovery workshop with key personnel that helped us develop a new brand promise - ‘you can rely on Ryan’. We then drafted new copy for a full suite of email templates, injecting a more modern tone of voice.

The groundwork complete we went back to the original brief and created a new website. IA and UX planning, copywriting all content, brand imagery, staff photography and incorporation of specialist recruitment SaaS. We have ongoing SEO and SEM strategies that we review monthly.

The Result

A modernisation of the brand architecture, with only a subtle evolution of the logo. A stunning new website that has been meeting and exceeding monthly goals.

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