Everything about this brand, from website to business cards, is distinctly Enztec. Being designers themselves, this was a fantastic journey, as we worked in cohort with the team at Enztec to produce work of the highest aesthetic standard. We partnered with two different photographers to capture the detail and personality we were after.
Crafted photos, treating Enztec’s surgical equipment as you might a high-end luxury car and a series of personal portrait shots showing the human side of the Enztec team. The website has snap scroll functionality, interactive animated content, and a fullscreen feel that is fully responsive for a unique viewing experience from desktop to mobile.
We combined this with a custom Silverstripe CMS backend that gives Enztec the flexibility to present their product how they choose and take control of their own content. Ultimately our goal was to show that their product needn’t be presented in a clinical light; that their artistry should shine through by bringing their precision craft to the fore.
The new direction for Enztec was recognised with a Bronze in the Best Design Awards 2016.