Taylor Pass Honey Co
Having worked with an Auckland agency to develop a new brand last year, Taylor Pass Honey Co. were in the market to find a digital partner who could work with them to bring this brand to life on the web.
This new direction has reinvigorated their brand with a unique Southern flavour and elevated their offering above others in the marketplace. Imagic's aim was to design and deliver a website that fully embraced and highlighted the new brand while adding to it and extending the story for the web.
The new brand narrative is heavily image focussed. We worked directly with the team at TPHC and local Marlborough photographer / videographer Jim Tannock to create a new library of video and still images that reinforce the new brand pillars of natural, premium and Southern and bring their website to life.
The beauty of this new site is in the attention to detail. The elegance of this design is in the nuance. From cinematic transitions to the extra depth perception of a parallax view, the new site draws you in to it's story, and takes you on an intuitive journey. We took the time to immerse ourselves in the new brand story and make sure our tone of voice was on point, to complement the other great work already in the public space.
At the time of writing this case study, the site has only been up for a month and we’ve already heard sweet praise from the Taylor Pass Honey Co. board.