Simple Solutions Intex approached us to help them review their branding. A Christchurch-based interior solutions firm, their plans for expansion were causing growing pains. Looking to open offices in other main centres, they’d discovered other companies with similar names.
We gathered their key decision makers and members of their front line team together for a brand discovery session. Using a series of tailored exercises, the team were able to look at their brand with fresh eyes. It empowered them to make comment without fear of reproach and ultimately brought a sense of team spirit and renewed vision to the room.
Together we fashioned their tone of voice, brand personality, mission statement, values, and goals. We were then able to bring this identity to life through website, signage and print collateral to help successfully position them for expansion.
Rather than a few key people designing the new brand behind closed doors, they all contributed towards their brand evolution to win new business and attract new employees.