Wools of New Zealand
Branding, Graphic Design
Wools of New Zealand are a sales and marketing company responsible for bringing the wool produced by their growers (shareholders) to the national and international market. This involves much research and development of new technologies in wool to ensure that New Zealand wool is meeting the needs of the market.
Creative produced for Wools of New Zealand is two fold in many instances as it is a vital means of relaying back to shareholders the steps being made on their behalf while also bringing that message to the wool market. Most recently we have worked with them on the branding of their latest technologies Glacial XT and Kiteq. These technologies are a breakthrough in the treatment of wool to achieve whiter whites and brighter colours respectively.
This cutting edge technology requires top creative to stand up in the international market while also clearly conveying the scientific advances being made here and the value of New Zealand wool.