In early 2016 we were engaged to work with Environment Canterbury (EC) on an identity review with consideration to the Local Government brand guidelines.
As part of this project we ran internal brand workshops, drafted key messages, designed a wide range of future communication assets, and undertook the hero photography. Building a detailed brief of potential images to match the specific responsibilities (Air, Water, Coastal, Hazards, Emergency, Partnerships) of EC and supporting key messages.
Once approved we proceeded to location scouting, talent selection, site management, partner permissions, art direction and re-touching final selects. The result is a strong cohesive range of images that will suit EC for many years.
During this project we were also engaged to apply the refreshed identity to the main website. Working directly with the appointed developer and the EC project team to refine web designs, implementing the tone of voice and selecting additional supporting imagery from an existing library.