Fairview has a 25% stake in Canterbury Aluminium, and is a leading supplier of aluminium profile throughout New Zealand. They had recently revised their own brand identity and partnership agreements. Canterbury Aluminium wanted their now outdated brand to be refreshed to reflect the strength of this brand partnership with Fairview, without losing their own unique identity.
Imagic focused on creating an identity that positioned the company for growth into the architectural and commercial sector, without ignoring their core markets of group builders and home renovations. We hosted a brand workshop with the CA team to better understand their business goals and family values. We then completed our own industry research and work-shopped the brief before we commenced with the creative.
We developed an identity and brand story that brought to life their personal level of care and pride in their craft. The new identity was embraced by the entire organisation and rolled out across uniforms, signage, brochures, stationery, office fit out, vehicles and a fully responsive website.
The result was increased web traffic, increased engagement, increased enquiry, positive partner and client feedback.