web design, web development, branding
The advantage of being a fully integrated creative brand agency means that website development can be considered alongside the brand with both teams working in cohort and in situ.
Core is a multicultural organisation that employs bicultural language and imagery for all communications. This added another layer of complexity to the copy and design architecture. We strived to find a balance between content and clean design to let the breadth of knowledge shine through while being wrapped in their bicultural brand. Something that could accommodate the diversity of content and specific needs of different educators.
Core’s culture is built on bringing together experts in education. Their brand is built on the knowledge of these experts. While it is a big organisation; at the heart of it, it relies on the one to one conversations it can have with educators to make meaningful change. We took their vast web resource and simplified the framework so that they can focus on being experts; producing clever, concise content and delivering it cleanly through the website.
The new brand and website helps a big team deliver cohesive and interactive content as if they are using one thought process. Those who interact with the site and connect with the brand feel personal connection, like they are interfacing with real people.