Branding, Interactive, Animation, Game, Graphic Design
Trade Shows are high traffic environments and getting people to actually stop and engage with your product or service is a hefty challenge. So when City Care told us they were the Gold Sponsor of Water New Zealand’s conference and Expo, we decided it was time to play some games with them.
After a fun ideation session between City Care and Imagic, we decided that a computer game would be a great way to stop people in their tracks and get some eyes on the prize.
Next our mighty coding wizards designed, coded and delivered “The Amazing Water Race Game”.
It was based around the design of a fabulous ad campaign that graphic designer Chris Ibacache had already delivered. City Care loved this idea because it was a clever extension of existing brand collateral that showed the positive impact they have on local infrastructure in a really fun way. Check out The Amazing Water Race and the recent City Care illustrations that inspired the game.