Foot Science International developed the original medical orthotics, Formthotics™. Their story is technical, and their primary audience are time-poor professionals who need detail delivered with economy and accuracy.
Their brand story needed to be refocused to provide a clear differentiation between their medical professional audience and their consumer audience.
Imagic worked with the Foot Science marketing team, translating their compelling story into a new brand framework and shaped engaging stories for print, web and video. We developed a dynamic web presence for them, gave their logo suite and branding a vibrant refresh and we took their trade show collateral to previously untrodden territory.