Branding, Web Design
The team at Truescape take incredibly complex data relating to industrial projects and present it in a manner that everyone can understand. Our role was simple. Take a very complex brand offering and package it in a way that potential clients “get” immediately. They connect with Fortune 500’s every day and deal with some of the most time-poor upper-level executives in the world. These busy people have to understand the story at a glance or we risk not converting them as a customer.
The story they wanted to tell here was one of elegant simplicity. To truly get to the essence of Truescape’s offering we had to get to know them as well as they know themselves. This brand discovery process was thorough and painstaking, and changed the way they portrayed themselves. The end result was a website and suite of digital collateral that tells Truescape’s story in the most succinct manner possible.