Are you content with your content?
5 tips for improving your website
1. Get to know your customer
Customer insight is an invaluable tool when creating content. Talk to them, find out what they like/ dislike about your products and/or services. Not only will this feedback help you improve your brand and customer satisfaction, if you pay close attention to the language they use, you will find common touch points and use these to frame your content’s tone of voice.
3. Keep it fresh
Your website is not a set and forget marketing solution. It’s a tool to show the growth of your brand and a means to reach out and keep in touch with your customers. It needs to be updated constantly. It should be linked to your social streams and also be a forum for your customers to let you know how your doing.
5. Remember copywriting is salesmanship.
Copywriting is like verbal carpentry. It is the architecture which defines the feng shui of your site. If it doesn’t flow, people get lost. If it doesn’t drive, customers don’t convert. A copywriter can take your content and elevate it from basic yarn into a golden narrative. Simply having them take a look at your page headlines can make all the difference.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” —David Ogilvy
If you want to find out if your web content is working to its maximum potential, we’re always happy to sit down and do a quick audit with you. If you would like us to do a more in-depth analysis, no problem - we can get under the hood and fine tune so your content works hard and gets results.
2. Accentuate your USPs
What makes you uniquely you is something to shout about. Develop a concise and compelling value proposition and make it not only the focus of your home page, but make sure it influences the rest of your site. If you have a very similar product to a competitor, let your personality be the key differentiator and have this influence your language and design aesthetic.
4. Optimise for SEO
Search Engine Optimisation (SEO) copywriting is all about creating useful, compelling, and valuable content, which targets specific keywords so that search engines can easily identify what your content is about and match you up with people searching for the information on your site. Optimising your content for SEO is more than your average copywriting. It is technical and requires a deep understanding of the Google platform to get optimum bang for buck. However, getting it right means the difference between showing up on page 5 of Google search results and showing up on page 1 so it’s worth paying attention.