Celebs pushing Brands from behind the scenes
Got a perfume you want to launch? Give it to a famous director like Spike Jonze and throw oodles of $$ at him? Sure, why not? What about a bourbon? Maybe Matthew McConaughey would be into fronting that? The interesting tilt here, is that these big names are opting to be part of the creative marketing team rather than simply being the public face of the brand… does it work out? You be the judge.