Search Marketing


This month, Imagic’s Managing Director, Dale shares some insight regarding what we need to know about SEO (Search Engine Optimisation).

Having a strong digital campaign is no longer just about getting ahead, it is vital to maintain presence and market share. Search Engine Marketing (SEM) is an important part of any marketing budget. It’s a technique employed to attract more visitors to your website via search engines like Google and Bing.

Click-Through Rates in 2017

We all want to improve our organic rankings so that we can get more traction from the search engines. But every time we do that, we are often left with some big questions:

  • How much traffic would I actually get if I ranked on the first page?
  • Is it worth my time trying to rank above the fold?
  • How much more traffic will I get if I rank first in the organic results?

SEM increases your website visibility to potential customers via search engine results pages and Display Advertising. Three key areas that are focused on when considering a SEM plan are SEO, Paid Search and Google Adwords. Let’s look at just one of those…

Search Engine Optimisation (SEO)

SEO can be a very wide field. When we talk about page optimisation we generally look at six key areas of a website page and how it performs. Typically they are:

  • Accessibility

    Creating an environment that is friendly to 100% of all visitors, users, customers, and so on. On a website, this means that all content can be read, all visuals can be seen, and all media can be viewed.

  • Keyword targeting

    Your SEO keywords are the words and phrases in your web content that people are most likely to use to find your site via search engines.

  • Multi device readiness

    Mobile search is really taking off. Your SEO has to be optimised for desktop and mobile or you're missing a big chunk of the people looking for you.

  • Meta data descriptions

    The meta description tag is the 160 character piece of text used to give an overview of your web page's content. Search engines often use these in their results to show visitors what a page is about before they click through to it.

  • Phenomenal UX design

    Crafting an intuitive user experience helps ensure that site visitors are encouraged to share, bookmark, return, and create inbound links—all of which are picked up by search engines and help to bolster rankings.

  • Uniquely valuable content

    Fresh content gets indexed faster, and ranks higher in the Search Engine Result Pages (SERP) than older low-value content. By doing this, we are greatly improving the ability to connect your content with customers’ search behaviours. Serving them the right content at the right stage of the sales funnel ultimately leads them to a conversion with your brand.

If you’re searching for better online marketing results, want to know more about paid search or Google Adwords strategies, let’s talk. We’ll find the solution that fits you and your business’ needs.

Dale Fairbairn

Managing Director