Based in Wanaka, Dunlop Builders have a reputation for constructing stunning architecturally designed homes. Our task was to realise a brand bible that reflected this. When a client’s portfolio is so visually impressive, our role is to provide a platform whereby their work is able to do the talking, so to speak.
The first thing we did was strip away every design element from their existing brand that we felt was surplus to requirement. Next we removed anything that felt like a “me too” statement. What we were left with was the essential brand distillate. The good stuff. When reworking a brand, we believe that a) less is more, and b) never start from scratch because the story is often hidden in plain sight.
The logo, designed by Art Director Paul Everett, utilises a green dot device. This symbolises Dunlop’s commitment to recycling and sustainability. It says, “Green for go. Let’s build this home.” And it also represents the perfect circle they complete when all the pieces fit together, making the journey smooth and the memories positive.
The website we designed and executed is an elegant look book, which tells the Dunlop’s story in their own voice, reflecting their passion for the process that has seen them win award after award, year after year. Have a look for yourself here.