Branding, Graphic Design, Web
Canterbury Aluminium was a well respected family business with a neglected brand. Their website was outdated and analytics was providing no useful information with no leads generated from the site. Growth in the architectural and commercial sector was a huge opportunity, but the identity needed to reflect this level of cliental.
Imagic focussed on creating an identity that positioned the company for growth into the architectural and commercial sector, without ignoring their core markets of Group Builders and home renovations. We hosted a brand workshop with the CA team to better understand their business goals and family values. We then completed our own industry research and workshopped the brief before creative was commenced.
We developed an identity and brand story that brought their personal level of care and pride in their craft to life. The new identity was embraced by the entire organisation and rolled out across uniforms, signage, brochures, stationery, office fit out, vehicles and a fully responsive website that has increased engagement and enquiry.