Branding, Restaurant theme, Interior design, Graphic Design
We had a blank canvas when first briefed to develop a new bar and restaurant on New Regent St. The new owner wanted to move away from the Mexican theme, but was very keen to develop a strong South American brand. Before long we had approval to run with the theme of drug lord luxury, tapping into the rich South American history of Rum and Cocaine.
With a client determined to create a unique experience, we developed the brand story, identity and elements of the fit out; including a Drug Lord with a foot fetish who, inspired by his mother, produced the leading South American Rum. From initial concept to creating all collateral requirements, even hanging the last portrait on the wall - we had a laugh every step of the way.