Mark Prosser Builders
brand story, brand development, digital
The biggest challenge for Mark Prosser Builders was that while they were building houses with budgets in excess of a million dollars, their branding didn’t reflect it. After a thorough audit of their existing collateral, the Imagic team built them a branded house, they’d happily live in for years to come.
Our first step was to set the foundational aspects of the brand. What are the pillars and cornerstone that hold Mark Prosser builders together? Turns out they were four P’s. Premium, Precise, Preferred and Personal. It was around these that we built our brand story and the resulting architecture.
The website, office collateral, look books it all had to have a premium aesthetic, be delivered with precision, and use a language that was personal, yet professional. That is, after all why top level architects prefer working with Mark and his team. The brand had to be a direct reflection of the very best aspects of the products and services being put to market. Every touch point from the answer phone message to site signage, all now fall in line with this new brand architecture.
This rebrand has given the Mark Prosser Builders team a renewed focus and reinvigorated their relationships with suppliers and clients alike. When you look a million dollars, you feel it as well. That’s the power of a well-structured, strategic brand story.