Christchurch Arts Festival 2015

branding, graphic design

  • The story they wanted to tell was one of “shifting the lens” to the people in the audience. Showing how art shifts you as a viewer. We did a city-wide search for four faces that embodied our citizenry and their different backgrounds. With the help of award-winning photographer, Dean McKenzie, we captured their essential selves, then we shifted them by playing with the lens.

  • Partnering with the Christchurch Arts Festival has been an opportunity for us to create brand work that is challenging and provocative. Like a piece of art should be. This iteration of the CAF brand is thematically underpinned by the word “shift”. The idea being, we are exploring how Christchurch has shifted as a culture in the past years, and also how art can shift a person, emotionally.