It’s right there in the name.
We create brand image magic
for both national and international clients, with a cunning combination of creativity and technology. If you want show-stopping ideas for any channel; website, print, direct mail, interactive, email... Imagic delivers with flourish every time. We like to think of it as a truly integrated approach to marketing, bringing together the powers of the creative and the geek.
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Posts in the 'Web' Category
A mobile website is one specifically built to perform on devices such as smart phones and tablets like Apple’s iPad.
Your website will not look or behave the same when accessed via a mobile device. There are a host of reasons for this, but here are three of the biggies: Read More…
Shave your head, put on your comedy glasses and get ready to explore JOOBworld.
Jade Software’s latest offering may be all about ‘solving hard business problems’ but that doesn’t mean the marketing can’t be fun. And we certainly had fun designing their website.
Google Sidewiki, launched in September, is a tool that allows anyone to leave posts as they surf the web. You need the Google Toolbar to be able to view and leave posts. Entries will then be sorted by an algorithm that filters out low-quality comments and moves the most interesting items to the top.
What does all this mean?
Read More…
The corporate world is starting to dip its toes into the waters of the blogosphere and it seems that everyone is talking about company blogs (and let’s not even get started on Twitter.) However before you consider taking the plunge a few words of warning:
The Chaos Scenario from Greg Stielstra on Vimeo.
This is a recommended watch for ad agencies, marketing departments & media companies.
In The Chaos Scenario, Bob Garfield, ad critic and essayist for Advertising Age magazine and co-host of NPR’s award-winning On the Media program, forecasts the disintegration of the traditional mass media and mass advertising structures that have worked in perfect symbiosis for 400 years and prescribes “Listenomics” as the way for brands to thrive in the digital, post-advertising age. He warns that all formerly top-down institutions cannot dictate to consumers with advertising through mass media as before, but must instead embrace digital tools to forge relationships with them—no longer seeing people as piggy banks, or eyeballs or votes, but as genuine stakeholders in their enterprise. Amid the ruins of mass media, the choice for business is stark: listen or perish. Watch the video presenation first then go to thechaosscenario.net for more info.
In a difficult economy business and marketers are turning to email for its low cost and effective response rate to move prospects and build relationships with current customers. A recent survey by the Direct Marketing Association (USA) found that email marketing’s ROI (return on investment) was 70% higher than any other direct response marketing vehicle.
For those who are using our email marketing tool MagicMail, we have assembled 5 simple tips to help you improve the effectiveness of your email campaigns.
Not using MagicMail? Click here to find out how easy it is to make email marketing work for your business.
To be visible on the search engines in a competitive market, you have to have an edge, and that means knowing exactly why your competition ranks where they do.
