The corporate world is starting to dip its toes into the waters of the blogosphere and it seems that everyone is talking about company blogs (and let’s not even get started on Twitter.) However before you consider taking the plunge a few words of warning:

A/B testing has now been added to the Magic Mail toolkit. It is a very effective way to maximise your campaign results and learn about your subscribers.

The Chaos Scenario from Greg Stielstra on Vimeo.

This is a recommended watch for ad agencies, marketing departments & media companies.

In The Chaos Scenario, Bob Garfield, ad critic and essayist for Advertising Age magazine and co-host of NPR’s award-winning On the Media program, forecasts the disintegration of the traditional mass media and mass advertising structures that have worked in perfect symbiosis for 400 years and prescribes “Listenomics” as the way for brands to thrive in the digital, post-advertising age. He warns that all formerly top-down institutions cannot dictate to consumers with advertising through mass media as before, but must instead embrace digital tools to forge relationships with them—no longer seeing people as piggy banks, or eyeballs or votes, but as genuine stakeholders in their enterprise. Amid the ruins of mass media, the choice for business is stark: listen or perish. Watch the video presenation first then go to thechaosscenario.net for more info.

Here’s a way to keep your digits toasty during the Winter months. Writing better email copy for your online marketing. So here are a few pointers to set you on the right track:

There are a lot of RFPs (request for proposals) out there at the moment as companies put contracts up for tender as part of their belt tightening.

We have been very busy helping our clients win by making their proposal docs look sharp and standout. If you’re new to the RFP game, here is the key content your proposal should cover, in this order…

To be visible on the search engines in a competitive market, you have to have an edge, and that means knowing exactly why your competition ranks where they do.