To develop web-based and stand alone applications aimed at small business
owners. They work for the government and big corporates such as banks who have
small business owners as clients.

Brand Personality

They are very matter of fact. This is what it does, this is how it will help you.
They refer to themselves as “experts in small business”.

Products

Stand alone e-learning apps and web-based workshops and solution guides.
These products are all white label.

Product focus:
To give business owners the tools to help their business or their clientsʼ business
to grow.

Secondary product focus:
To offer white label online training seminars… to commodify their product range
and sell it online.

Goals for the brand spank

1. To address their current brand, and byline.
2. To look at their online training seminars.

THE BRAIN STORM

Does what it says on the box.
e-learning.
A business mentor in a box.
The mentor you can call anytime.
Online, anytime.
Putting your pride on the line.
Helping your business to grow
Business growth enhancers.
Business coach in a box.
The answers are all online.