The Business Concept:
To develop web-based and stand alone applications aimed at small business
owners. They work for the government and big corporates such as banks who have
small business owners as clients.

Brand Personality:
They are very matter of fact. This is what it does, this is how it will help you.
They refer to themselves as “experts in small business”.

Products:
Stand alone e-learning apps and web-based workshops and solution guides.
These products are all white label.

Product focus:
To give business owners the tools to help their business or their clientsʼ business
to grow.

Secondary product focus:
To offer white label online training seminars… to commodify their product range
and sell it online.

Goals for the brand spank:
1. To address their current brand, and byline.
2. To look at their online training seminars.

THE BRAIN STORM
Does what it says on the box.
e-learning.
A business mentor in a box.
The mentor you can call anytime.
Online, anytime.
Putting your pride on the line.
Helping your business to grow
Business growth enhancers.
Business coach in a box.
The answers are all online.