The fourth edition in our children’s Christmas book series, has proved to be popular once again with Kev the Kiwi and his friends Pete the Pukeko, Tina the Tuatara and Kate the Kea off on another exciting adventure in “The Story of Jack Frost’s First Christmas Gift”.

Written and illustrated by Imagic, children are also able to see their new friends come alive with each character lovingly recreated by the Ballantynes model maker. Come and see them when visiting Santa at Northland’s shopping centre.

Illustrations have been created by Ben Johnstone one of our favorite on-call illustrators (and past imagic-employee). Here you can see the illustration process from draft outline concepts for client approval to final coloured art.

Christmas fun came early to North City this year with a second “little bit of fun” photo session booked in for the shopping centre.

The team worked together creating season-inspired sets specifically with Christmas in mind. Combined with gorgeous retro styled fashion and beautiful makeup we think the shots look pretty fantastic.

The team also managed to knock out some of next years promotions as well giving North City a head start on 2012. You can check out some of the final Christmas billboards, posters and the behind the scenes video below.

First Move’s Physical Intelligence Programme was created by Provention and designed and illustrated by Imagic for use by over 3000 Fulton Hogan workers.

This programme equips workers with the skills to be physically intelligent individuals, focusing on what  employees can do to control and reduce the risk of workplace injuries.

Horncastle Homes set us the task of reskinning their entire vehicle fleet and we took up the challenge with zest, producing some very recognisable, Canterbury-themed imagery.

Check out the vehicle signage and brand imagery produced.

This month saw us give The Plaza brand a big shake up. The challenge was to make x2 Television commercials and a series of billboards on location that would cast The Plaza as The fashionable address, ticking all the boxes with gorgeous models, high fashion, lush settings and a little X factor. And all of this in just two days!

Finding luxurious locations amidst the rubble and chaos of Christchurch was a tall order, but with some clever recce’ ing we found two venues to fit the bill and bring the bling! A big thanks to Christchurch Casino and The George hotel for hosting our crew and giving us some wow backdrops.

Faced with a hectic two day schedule to get it in the bag, we split into two production teams – one dedicated to filmmaking and one to photography. This exciting project took over Imagic’s resources like a juggernaut as we plundered our in-house talent to pull it together. Kate directed, Mike was cameraman, Michael was camera assist, Justine was art director and most of the Imagic team were roped in to work their dramatic muscles as paparazzi and high tea diners (see if you can spot anyone in the billboard image above.)

Our team have been having a ‘little bit of fun’ with the North City rebrand. Our client wanted a distinct look that had style with a bit of fun thrown in. This is just a preview of some of the material resulting from the photoshoot. We really love the new retro look our client let us create for them!

Take a look at our behind the scene images from the North City photoshoot and find out what else we got up to on the day.