A/B testing has now been added to the Magic Mail toolkit. It is a very effective way to maximise your campaign results and learn about your subscribers.

What is an A/B Test?
An A/B test involves two differing emails being sent out to a small portion of your subscriber list, with the most successful (‘winner’) email being chosen from the two after a defined period of time. The ‘winner’ is then sent to the remainder of your subscribers.

So… why test?
There are a number of great reasons why you should optimise your campaigns using A/B testing, including:

* The chance to experiment and learn from different subject lines – what will produce the better open rate, ‘Receive 20% off all products at ABC Store’, or ‘Discounts on all products at ABC Store’?

* The opportunity to decide what email content is most relevant and responsive – Is layout A better than B? What call to action will work best?

* Deciding which From name is best – Do you go corporate ‘ABC Store’, or personal ‘Bill Storeowner’?

No matter what you decide to test, A/B testing will always provide you with useful feedback on your campaigns. For example, you will soon find that the process of choosing the ‘perfect’ subject will rapidly become less of a guessing game and more of an empirical study.

You will the find A/B testing tab under Step 1: Define the Campaign and Sender section.

If you want to find out more call us on +64 3 365 1809.