People like to get emails that directly relate to them. It makes them feel good about opting in when they receive info they want to read. One of the best ways to achieve this is by segmenting your email database. Our very own bulk email tool MagicMail has a very powerful feature called segments. If you have a Magicmail account login, go to help and look up “How do I use segments”.

Here are a few ways to divide up your Subscriber list:

1. Conversion
When a prospect becomes a client it’s time to change the tone of the email, so they feel they belong to the brand community.

2. Purchase specifics
If you offer more than one product line, you can address each client according to what they are interested in. For example an online garement  retalier might

3. Spend
It’s axiomatic that clients who spend more are worth more to your business, and they deserve to be part of a group that receives special attention.

4. Demographics
Demographics and and psychographic factors will affect the way you communicate with them. These could be factors that include measuring their attitudes, interests, opinions, cultural identity, etc.

5. Interest-based preferences
If you test market and do surveys, then you will likely know about your clients’ different interests. This information will enable you to gauge how they will likely react to your various offerings, and order your emails accordingly.

These five are just the beginning. There are many ways you can segment your database to improve the relevance of your emails. After all, that’s what it is all about. Being relevant. Giving people the information that is pertinent to them.

If you want to discuss optimising your database through segmentation, give Paul a call on +64 3 9642288.

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