In a difficult economy business and marketers are turning to email for its low cost and effective response rate to move prospects and build relationships with current customers. A recent survey by the Direct Marketing Association (USA) found that email marketing’s ROI (return on investment) was 70% higher than any other direct response marketing vehicle.

For those who are using our email marketing tool MagicMail, we have assembled 5 simple tips to help you improve the effectiveness of your email campaigns.

Not using MagicMail? Click here to find out how easy it is to make email marketing work for your business.