It’s right there in the name.
We create brand image magic
for both national and international clients, with a cunning combination of creativity and technology. If you want show-stopping ideas for any channel; website, print, direct mail, interactive, email... Imagic delivers with flourish every time. We like to think of it as a truly integrated approach to marketing, bringing together the powers of the creative and the geek.
Categories
- Brand Spanked (5)
- Design (2)
- Fun (4)
- Interactive (1)
- Magic Mail (5)
- Marketing (11)
- Web (5)
“We want to make ‘green’ choices, but recycled paper is so expensive” is the sort of thing we hear from clients all the time.
Are there any ‘green’ alternatives to recycled paper? And what on earth is a WMF? We thought we’d share some tips that we’ve learnt from BJ Ball Papers.
What’s the difference and when are they used?
The positioning statement
From a management perspective, positioning is the heartbeat of an effective communications plan. A well-crafted positioning statement defines your company’s direction. It answers seven essential questions:
They came, they saw, they got spanked! Click here to see it.
Another month, another brand to be spanked. This time The Small Business Company asked us if we’d mind giving them a good spanking, and being the altruistic bunch that we are, how could we refuse.
See how we put a gun to our designers’ heads and yelled “DESIGN OR DIE!”
Didn’t grow a mo for Movember? No worries, with Stashetastic, your iPhone can do all the hard work for you.
http://hugeapps.com/stachetastic.aspx
Check out our Stashetastic staff pics.
Google Sidewiki, launched in September, is a tool that allows anyone to leave posts as they surf the web. You need the Google Toolbar to be able to view and leave posts. Entries will then be sorted by an algorithm that filters out low-quality comments and moves the most interesting items to the top.
What does all this mean?
Read More…
The corporate world is starting to dip its toes into the waters of the blogosphere and it seems that everyone is talking about company blogs (and let’s not even get started on Twitter.) However before you consider taking the plunge a few words of warning:
A/B testing has now been added to the Magic Mail toolkit. It is a very effective way to maximise your campaign results and learn about your subscribers.
The Chaos Scenario from Greg Stielstra on Vimeo.
This is a recommended watch for ad agencies, marketing departments & media companies.
In The Chaos Scenario, Bob Garfield, ad critic and essayist for Advertising Age magazine and co-host of NPR’s award-winning On the Media program, forecasts the disintegration of the traditional mass media and mass advertising structures that have worked in perfect symbiosis for 400 years and prescribes “Listenomics” as the way for brands to thrive in the digital, post-advertising age. He warns that all formerly top-down institutions cannot dictate to consumers with advertising through mass media as before, but must instead embrace digital tools to forge relationships with them—no longer seeing people as piggy banks, or eyeballs or votes, but as genuine stakeholders in their enterprise. Amid the ruins of mass media, the choice for business is stark: listen or perish. Watch the video presenation first then go to thechaosscenario.net for more info.
Our latest foray into the world of other people’s brands was with the lovely folk at the Canterbury Employers’ Chamber of Commerce (say that five times with marbles in your mouth… go on, I dare you).
The CECC, as we like to call them (since the marble incident) wanted us to spank their brand because they had been searching for a way to sum up their many different service offerings under one banner or concept.
Cue the drinks fridge opening, the white board being cleaned and brains being stormed…
Here’s a way to keep your digits toasty during the Winter months. Writing better email copy for your online marketing. So here are a few pointers to set you on the right track:
